Solutions

6sense Revenue AI™ for Marketing

6sense Revenue AI™ for Sales

Copied

Social Media

Q: How many companies use Social Media software these days?

Around the world in 2024, over 5,618,710 companies are currently using one or more Social Media software. Out of these, there are 4,342,936 companies using Social Media tools that are originally from the United States.

Q: Which company has the most significant market share in the Social Media software space?

The top few companies that have the most significant market share in the Social Media space are Twitter with 75.44% of market share, Facebook with 14.28% of market share, Instagram with 4.09% of market share. Check for other Social Media technologies market share here.

Q: What are the top industries that usually use Social Media softwares?

The top industries that use Social Media software are Marketing (95,775), Social Media (68,121), Digital Marketing (65,940).

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

120

Technologies Tracked

9575477

Companies Tracked

Categories related to Social Media

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Social Media technologies in 2024

Over 9575477 companies are using Social Media tools. Twitter with 75.44% market share (7224144 customers), Facebook with 14.28% market share (1367483 customers), Instagram with 4.09% market share (391669 customers).

Technology

Market Share (Est.)

Customers

Twitter

75.44%

7224144

Facebook

14.28%

1367483

Instagram

4.09%

391669

HubSpot Marketing Hub

1.54%

147474

TikTok

1.12%

107251

Others

3.52%

337456

Social Media Customers by Employee Size

The majority of Social Media category falls in the company size of 0 - 9 employees (4798086 companies), 20 - 49 employees (1663632 companies), 10 - 19 employees (1377048 companies).

Employee Size

Social Media Customers by Geography

Companies using Social Media technology software are majorly from the United States with 4342936 (56.85%), United Kingdom with 749978 (9.82%), Germany with 512384 (6.71%) customers respectively.

Customers

Sign up for 6sense Revenue AI™ to get FREE verified B2B contact data.

Social Media Customers by Industry

Top industries that use Social Media for Marketing (95775), Social Media (68121), Digital Marketing (65940).

Customers

Market Share for Top Social Media Technologies

Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Twitter	7224144	75.44
2	Facebook	1367483	14.28
3	Instagram	391669	4.09
4	HubSpot Marketing Hub	147474	1.54
5	TikTok	107251	1.12
6	Adobe Marketing Cloud	73008	0.76
7	Ahrefs	43470	0.45
8	Agile CRM	31694	0.33
9	Marketo	28540	0.30
10	Yotpo	23433	0.24
11	Hootsuite	22563	0.24
12	Sprout Social	15690	0.16
13	monday.com	15494	0.16
14	Salesforce Marketing Cloud	11664	0.12
15	OneAll	11334	0.12
16	iContact Email Marketing	4372	0.05
17	Buffer	3921	0.04
18	Cision	3858	0.04
19	Meltwater	3061	0.03
20	Universe	3035	0.03
21	NiceJob	2432	0.03
22	Sprinklr	2398	0.03
23	Qzzr	2285	0.02
24	Wishpond	2253	0.02
25	Kentico	2214	0.02
26	Marketing 360	2040	0.02
27	Zoho Social	1845	0.02
28	Powtoon	1826	0.02
29	TweetDeck	1690	0.02
30	Crimson Hexagon	1573	0.02
31	Synup	1348	0.01
32	Brandwatch	1340	0.01
33	GetSocial	1238	0.01
34	Justuno	1084	0.01
35	LinkedIn Premium	893	0.01
36	Uscreen	884	0.01
37	TINT	875	0.01
38	BuzzSumo	824	0.01
39	Tagboard	736	0.01
40	Lithium	689	0.01
41	Sendible	609	0.01
42	Perch	608	0.01
43	Stackla	533	0.01
44	Qualifio	528	0.01
45	Janrain	521	0.01
46	Clubhouse	508	0.01
47	Mention	498	0.01
48	SocialEngine Cloud	496	0.01
49	Agorapulse	429	0.00
50	NetBase	418	0.00
51	Spredfast	396	0.00
52	ONEsite	394	0.00
53	Percolate	380	0.00
54	Easypromos	313	0.00
55	StoreYa	288	0.00
56	BuzzStream	259	0.00
57	Marin Software	256	0.00
58	Newscred	252	0.00
59	Simply Measured	243	0.00
60	CoSchedule	240	0.00
61	uStudio	219	0.00
62	Apptus	218	0.00
63	Clarabridge CX Social	217	0.00
64	Falcon.io	202	0.00
65	Acquisio	159	0.00
66	SocialFlow	157	0.00
67	Oktopost	156	0.00
68	LoginRadius	137	0.00
69	Audiense	129	0.00
70	GoBig, Inc.	128	0.00
71	TapClicks	125	0.00
72	Digitaleo	123	0.00
73	NUVI	116	0.00
74	AgencyAnalytics	115	0.00
75	ReviewTrackers	102	0.00
76	Sniply	97	0.00
77	Viewbix	90	0.00
78	eClincher	84	0.00
79	PromoRepublic	82	0.00
80	quintly	80	0.00
81	Hearsay Social	72	0.00
82	Sked Social	71	0.00
83	Yodle	62	0.00
84	SocialPilot	60	0.00
85	Bottlenose	56	0.00
86	LeadsBridge	54	0.00
87	Digital Air Strike	54	0.00
88	Tour Builder	44	0.00
89	Zoomph	42	0.00
90	Locowise	42	0.00
91	SalesSeek	34	0.00
92	Mediatoolkit	34	0.00
93	Kontentino	29	0.00
94	InfoCaptor Dashboard	29	0.00
95	SocialOomph	24	0.00
96	Send Social Media	24	0.00
97	Awario	21	0.00
98	Aitarget	20	0.00
99	emfluence	16	0.00
100	Qwaya	15	0.00
101	inboundli	13	0.00
102	Reputology	12	0.00
103	Kompyte	11	0.00
104	Post Planner	11	0.00
105	Storefront Social	10	0.00
106	CrowdControlHQ	9	0.00
107	SMhack	9	0.00
108	Social Ads Tool	8	0.00
109	Hopper	8	0.00
110	Zuberance	8	0.00
111	AdStage	8	0.00
112	Allin1Social	7	0.00
113	MavSocial	6	0.00
114	ATOMIZED	5	0.00
115	Pixelshop	5	0.00
116	ProWorkflow	4	0.00
117	POSTOPLAN	4	0.00
118	Geotoko	2	0.00
119	LeadSift	2	0.00
120	IdealPath	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media software market leaders?

Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.